World Gold Council Introduces Pioneering Methodology and Analytic Tool for Understanding the Drivers of Gold’s Performance

NEW YORK–(BUSINESS WIRE)–The World Gold Council today announced the launch of Qaurum℠, an innovative web-based tool designed to deliver a robust quantitative approach to analysing how gold may react under diverse macroeconomic and geopolitical conditions.

Behind its user-friendly interface, Qaurum is powered by the Gold Valuation Framework (GVF). An academically validated methodology, GVF is based on the principle that the price of gold and its performance can be explained by the interaction of demand and supply.

GVF and Qaurum were developed in response to research suggesting that institutional investors cite the lack of an established approach to valuing gold as a key barrier to investment.

“One of the World Gold Council’s key mandates is to reinforce gold as a mainstream investment asset,” said John Reade, Chief Market Strategist. “Qaurum is an important step in that direction because it provides investors with a framework for evaluating gold’s performance consistent with approaches used for other asset classes. This empowers more incisive decision-making around strategic and tactical allocation decisions.”

Accessible from, World Gold Council’s data and research site, Qaurum empowers investors to assess how gold might react across different economic environments in three easy steps:

  • Select a hypothetical macroeconomic scenario provided by Oxford Economics, a leader in global forecasting and quantitative analysis, or customise your own
  • Generate forecasts of demand and supply and view the impact of key macro drivers
  • Calculate and visualise implied returns for gold

The scenarios from Oxford Economics are updated quarterly to reflect timely and relevant considerations.

“Because gold has a unique dual nature as both a consumer good and an investment, some view its performance as unpredictable,” said Juan Carlos Artigas, Director of Investment Research and the project lead for this initiative. “Qaurum does not forecast gold price. Rather it helps investors intuitively understand gold’s drivers and the connection between demand, supply and financial, economic and geopolitical events.”

For more information on Qaurum, the Gold Valuation Framework and the World Gold Council, please visit

You can follow the World Gold Council on Twitter at @goldcouncil and Like on Facebook.

World Gold Council

The World Gold Council is the market development organisation for the gold industry. Our purpose is to stimulate and sustain demand for gold, provide industry leadership and be the global authority on the gold market.

We develop gold-backed solutions, services and products, based on authoritative market insight and we work with a range of partners to put our ideas into action. As a result, we create structural shifts in demand for gold across key market sectors. We provide insights into the international gold markets, helping people to understand the wealth preservation qualities of gold and its role in meeting the social and environmental needs of society.

The membership of the World Gold Council includes the world’s leading and most forward-thinking gold mining companies.

Information regarding Qaurum and the Gold Valuation Framework

Note that the resulting performance of various investment outcomes that can generated through use of Qaurum, the Gold Valuation Framework and other information are hypothetical in nature, may not reflect actual investment results and are not guarantees of future results. Diversification does not guarantee investment returns and does not eliminate the risk of loss. World Gold Council and its affiliates and subsidiaries (collectively, “WGC”) provide no warranty or guarantee regarding the functionality of the tool, including without limitation any projections, estimates or calculations.

WGC does not accept responsibility for any losses or damages arising directly or indirectly from the use of the tool or any information provided herein. WGC does not guarantee the accuracy or completeness of any information provided herein. The sole purpose of this information, including the tool, is educational in nature. By receiving this information, you agree with this intended purpose.

This information does not take into account any investment objectives, financial situation, or particular needs of any person. Nothing contained herein is, or is intended to constitute, any recommendation, investment advice or offer for the purchase or sale or acquisition of or solicitation of investment in gold, any gold-related products or services or any other products, services, securities or financial instruments.


For further information:
Iya Davidson

World Gold Council

T +212 317 3882

E [email protected]

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