GORGIE Raises $24.5M Series A as Breakout Wellness Energy Brand Expands to 1,900+ Target Stores

Posted on April 29th, 2025 | Filed under Press Releases

With $37M Raised to Date, GORGIE Accelerates Retail Growth and Community Adoption to Lead a New Era of Energy Wellness

NEW YORK, April 29, 2025 /PRNewswire/ — GORGIE, the wellness-forward energy drink brand disrupting the $20B+ energy category, today announced the close of its $24.5 million Series A funding round, led by Notable Capital, an existing seed investor, bringing total funding to $37 million since launch. Coefficient Capital and individual investors and board members Jason Cohen and Yossi Nasser also participated and supported the round. The raise follows a year of extraordinary growth and marks a pivotal moment as the company scales to over 1,900 Target stores nationwide this summer.

Launched in 2023 by two-time entrepreneur Michelle Cordeiro Grant, GORGIE brings a fresh approach to the energy drink shelf with a clean, modern product centered on wellness, inclusivity, and community. From concept to shelf in just six months, GORGIE has rapidly emerged as a category leader, driving new avenues of growth against billion-dollar incumbents and capturing the attention of both retailers and consumers.

The brand has grown 5x year-over-year for 2024, driven by a loyal and highly engaged customer base. On average, customers reorder every 8 days, with GORGIE products now shipping to every U.S. state on a biweekly basis.

In 2024, GORGIE has reached some incredible milestones:

#1 fastest growing energy brand in the US natural channel
20%+ category growth contribution in the US natural channel
#1 inflator energy brand at a key national natural channel retailer
45%+ category growth contribution at a key national natural channel retailer
1st energy drink smoothie at Erewhon, and a top brand in energy and all sparkling beverage at the retailer
Over 1.6 billion organic social impressions driven by a thriving creator community

“This is what disruption looks like,” said Michelle Cordeiro Grant, Founder & CEO of GORGIE. “We built GORGIE to change the way people think about energy—something functional, yes, but also joyful, healthy, and community-powered. Our rapid growth proves the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront.”

GORGIE is based on good-for-you ingredients including green tea caffeine, L-Theanine and Vitamins B6 and B12. Proudly formulated without aspartame, sucralose, or erythritol. It’s available online at www.getgorgie.com and in thousands of retail doors nationwide, including Kroger, Sprouts, Albertsons, HEB, select Whole Foods Market Stores across the northeast, and Erewhon to name a few. Starting on June 1, GORGIE will expand to 1,900 Target locations, where it will launch a new Pink Lemonade flavor exclusive to Target.

The company’s Series A was led by Notable Capital, whose support helped scale other iconic consumer brands, including Airbnb, Affirm, Peloton, Quince, and TikTok. In 2017, Notable was also an early backer of Cordeiro Grant’s first startup, LIVELY, which was subsequently acquired by Japanese brand Wacoal.

“Few brands reach this level of velocity and resonance this early,” said Hans Tung, Managing Partner at Notable Capital and GORGIE board member. “GORGIE is executing with precision and intent in a category overdue for change. It’s defining where the next generation of energy drinks is headed—toward wellness and ‘better for you’ products created by women, built for everyone.”

GORGIE amplifies the connection between community and commerce through scaled follower-forward campaigns and high-impact collaborations with top creators who share its mission of redefining energy through wellness. Through collaborations with influencers such as Jaclyn Hill’s Orange Twist flavor and Jordyn Jones’ Cherry Lime campaign, GORGIE taps into authentic voices that bring the brand to life across platforms, always including a robust community engagement component. These creator-led drops are more than endorsements – they’re cultural moments that drive real conversion, online and in-store, while reinforcing GORGIE as the wellness energy drink built for the next generation.

About GORGIE

Founded by Michelle Cordeiro Grant in 2022, GORGIE is a next-generation wellness energy brand built to power all-day energy with clean ingredients and bold flavor. Its products are Non-GMO Project Verified, NSF Contents Certified, Gluten Free, Vegan, and Kosher, with a green score on the Yuka health scanner app. GORGIE is proudly built by women, for everyone – with a mission to make wellness feel fun, inclusive, and energizing from shelf to sip.

Media Contact: ITN PR, Ashley Dillahunty, [email protected]

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