Louisiana- and Wisconsin-Based Energy Efficiency Programs Honored for APTIM-Administered Marketing

APTIM, an environmental and resilience solutions firm, has saved customers over $1.49 billion in annual energy costs.

BATON ROUGE, La., June 5, 2025 /PRNewswire/ — Entergy Solutions Louisiana, Entergy New Orleans’ Energy Smart, and FOCUS ON ENERGY^®—three energy efficiency programs administered by APTIM—received six Hermes Creative Awards for impactful marketing. APTIM, an environmental and resilience solutions firm, developed the programs’ winning campaigns to inform customers about how to save energy and money.

Platinum

• Integrated Marketing Campaign: Power of a Penny Campaign, Entergy Solutions

Gold

• Communication Campaign: Peak Time Rebate Pilot Demand Response, Energy Smart
• Editing: “Wattson, The Energy Elf on the Shelf,” Focus on Energy
• Email Campaign: Commercial & Industrial Website Launch Email Campaign, Energy Smart
• Marketing/Promotion Campaign: Agriculture Solutions Campaign, Entergy Solutions
• Packaging: Outreach Kit, Entergy Solutions

Through the firm’s energy efficiency and electrification services, APTIM has helped residents and program participants reduce their energy usage by over 8.8 billion kilowatt-hours or $1.49 billion in annual energy costs. Last year, the same three energy efficiency programs received a total of eight Hermes Creative Awards, building upon APTIM’s legacy of commitment to delivering excellence, service, and innovation to clients across the US. The firm is also a leader in implementing and administering statewide Home Efficiency Rebates and Home Electrification and Appliance Rebates programs, as well as Solar for All programs.

“At APTIM, we are proud to partner with our clients to create innovative programs that not only deliver measurable energy savings but also foster stronger, greener communities,” said APTIM Vice President of Energy Transition Alex Scott. “These Hermes Creative Awards are a testament to the time and care our team spends with Entergy Louisiana, Entergy New Orleans, and Focus on Energy to deeply understand the communities they serve—and to craft marketing that connects with and engages them to join us on our sustainability mission. Together, we drive meaningful change through effective energy efficiency solutions.”

Hermes Creative Awards, sponsored by the Association of Marketing and Communication Professionals, is one of the oldest and largest creative competitions in the world, with 325,000+ entries from 135 countries over 31+ years. From pro bono projects to Fortune 500 campaigns, the Hermes Creative Awards evaluates and honors the best publications, branding collateral, websites, videos, advertising, marketing, and communications. See the full list of winners here.

About APTIM

APTIM enhances the quality of the environment, wellbeing of people, resilience of communities, and opportunity for employees to make a difference, not just a living. A leading professional solutions firm, we specialize in environmental, sustainability, resilience, and infrastructure solutions. Our team of experts provides these integrated solutions for forward-thinking government agencies, commercial and industrial clients, and energy customers. Together, we create sustainable and resilient communities for all. Learn more at APTIM.com, and connect with us on LinkedIn, Facebook, Instagram, and X.

About Energy Smart 

Energy Smart is an energy efficiency program administered by Entergy New Orleans on behalf of the New Orleans City Council. Energy Smart offers comprehensive and innovative energy efficiency solutions to help Entergy New Orleans residential and business customers save energy and money by reducing the up-front cost of a variety of energy efficiency upgrades. For more information about Energy Smart, visit energysmartnola.com or call 504-229-6868. 

About Entergy Solutions

Entergy Solutions offers programs for Entergy Louisiana customers to save energy and money by reducing the up-front cost of a variety of energy efficiency upgrades. The program partners with participating trade allies and retailers to help customers find new ways to save. For more information on how to participate, please visit the Entergy Solutions website or call 844-829-1300 to speak to an energy advisor.

About Focus on Energy

Focus on Energy is Wisconsin’s statewide energy efficiency and renewable resource program funded by the state’s investor-owned energy utilities and participating municipal and electric cooperative utilities. Focus on Energy works with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy products. Focus on Energy information, resources, and financial incentives help to implement projects that otherwise would not be completed. For more information, call 800-762-7077 or visit focusonenergy.com.

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SOURCE APTIM