Vitalist Inc. Marks New Chapter with Brand Identity Refresh, Upgraded Digital Presence, Updated Corporate Presentation, and Board Leadership Transition
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Calgary, AB, Canada – TheNewswire – July 17, 2025 – Vitalist Inc. (TSX-V : VITA) (“Vitalist” or the “Company”) a global smartwatch company today announced the launch of its updated corporate brand identity, featuring a new logo and enhanced website. The Company has released an updated corporate presentation following the successful completion of its recent private placement and announcement of its 5-year licensing agreement with Reebok, as detailed in the press releases dated May 23, 2025 and May 29, 2025. Vitalist also signed a letter of intent to extend the maturity date of its revolving credit facility. In addition, the Company announces a transition in its Board leadership.
Refreshed Brand Identity and Updated Corporate Presentation
Building on recent strategic milestones, Vitalist has introduced a refreshed brand identity that better reflects its current market position and strategic direction.
The Company’s redesigned website at www.vitalist.co offers improved navigation and information about Vitalist’s business, including details on its VitalOS™ operating system, strategic partnerships and resources for investors. The updated platform provides stakeholders with clearer access to company information and strategic updates. Visitors can easily navigate to learn about Vitalist’s technology, its team, and its vision for the future of wearable technology.
Vitalist has published an updated corporate presentation, available in the “Investors” section of the new website. The presentation outlines the Company’s strategic approach, details the opportunities presented by the Reebok partnership, highlights VitalOS™ capabilities, and provides an overview of the Company’s operational plans.
“Following the successful completion of our private placement and the announcement of our Reebok partnership, we felt it was the right time to update our brand identity,” said Carley George, CMO of Vitalist, “Our new logo and website better represent where Vitalist stands today and where we are heading. Combined with our updated corporate presentation, these materials provide a clearer picture of our business strategy and the value proposition we’re building around VitalOS™ for our stakeholders.”
Investors and the interested parties are encouraged to visit the new Vitalist website at www.vitalist.co to explore the updated branding and access the new corporate presentation.
Board Leadership Transition
Jared Wolk has stepped down from his role as Chairman of the Board, effective July 18, 2025. Mr. Wolk will remain on the Board of Directors and will continue to serve in his positions on his existing committees.
The Board of Directors is pleased to announce that Joanne Hruska has been appointed as the new Chairman of the Board, effective July 18, 2025. Ms. Hruska is a highly valued member of the Board, and her leadership will be instrumental as Vitalist continues its growth trajectory.
“We extend our sincere gratitude to Jared for his exceptional leadership and dedication as Chairman of the Board during this pivotal transition period for Vitalist Inc.,” said Kalvie Legat, CEO of Vitalist Inc. “His continued presence on the Board will remain invaluable. We also warmly welcome Joanne Hruska as our incoming Chairman. Her vision and experience will be crucial as we navigate this exciting new chapter for the Company.”
Extension of Revolving Credit Facility
Vitalist has signed a letter of intent with Vesta Wealth Partners to add an extension period of two (2) years and remove any condition of further review from the CA$12,000,000 revolving credit facility (the “Credit Facility”) term sheet dated December 13, 2022. The intention of this letter of intent is to extend the maturity of the Credit Facility to December 13, 2026.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
About Vitalist Inc.:
Vitalist Inc. is an innovative technology provider that helps brands build better products. Through VitalOS, brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, we’re building an ecosystem of personalized solutions that enhance human potential.
For more information: www.vitalist.co | LinkedIn
To be added to the Vitalist distribution list, please register at www.vitalist.co/investors.
Further Information
For further information about Vitalist Inc. please contact:
Kalvie Legat
Chief Executive Officer
+1 403 560-9635
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