Kubota Honors Veterans Day with Year of Expanded Support for Military Veterans and Families

Posted on November 10th, 2026 | Filed under Press Releases

Through Its Geared to Give Program, Kubota Continues to Make a Meaningful Difference for Veterans and Military Families Nationwide

GRAPEVINE, Texas, Nov. 10, 2026 /PRNewswire/ — In recognition of Veterans Day, Kubota Tractor Corporation is highlighting its continued commitment to supporting America’s military veterans and their families through its “Geared to Give” program and partnerships with Farmer Veteran Coalition (FVC) and Boot Campaign. Throughout 2026, Kubota honored five farmer veterans with new equipment, expanded its support for programs benefiting veterans and military families, and engaged its nationwide dealer network and customers in giving back to those who have served.

Kubota employees show their support for Boot Campaign, a national nonprofit serving veterans and military families. In 2026, Kubota’s nationwide fundraising initiative generated approximately $160,000 to support the organization’s mission.

“Kubota forges partnerships with organizations like the Farmer Veteran Coalition and Boot Campaign to stand with veterans and help make a difference in the real challenges they face,” said Alex Woods, President of Kubota Tractor Corporation and a veteran of the Army National Guard. “Veterans Day is an important opportunity to honor the men and women who have served our country, but our commitment to supporting them extends throughout the year. Whether we’re helping farmer veterans grow their agricultural operations or supporting the health and well-being of veterans and military families through our efforts with Boot Campaign, our goal is to make a meaningful difference in their lives.”

Kubota’s commitment to veterans was highlighted in a November 8 segment on FOX & Friends, filmed at Kubota Manufacturing of America in Gainesville, Ga., showcasing the company’s efforts to build America’s future by investing in the communities where it operates and creating careers that matter.

Recognizing Farmer Veterans at NASCAR San Diego Weekend
In June, Kubota and FVC celebrated five farmer veterans during NASCAR San Diego Weekend at Naval Base Coronado, California, where the recipients were honored during a special pre-race ceremony ahead of the NASCAR Cup Series race and presented with ceremonial keys to new Kubota equipment to support their farming operations.

The 2026 farmer veteran equipment recipients included:

Keelan Brown, U.S. Navy veteran, Lawrenceburg, Tennessee
Justin Butts, U.S. Navy veteran, Berne, New York
Hudson Grigg, U.S. Marine Corps veteran, Hesperus, Colorado
Jeff Morrison, U.S. Marine Corps veteran, Chaseburg, Wisconsin
Joseph Santry, U.S. Army veteran, Columbia, California

The 2026 farmer veteran equipment donation initiative received more than 700 applications through FVC’s Farmer Veteran Fellowship Fund, with one recipient selected for each of Kubota’s five operating divisions across the country.

Since establishing Geared to Give in 2015, Kubota has provided more than $1.2 million in organizational support and grants to veterans through FVC, along with 56 pieces of donated Kubota equipment to farmer veterans nationwide. The program also offers exclusive equipment discounts to eligible FVC veteran members through authorized Kubota dealerships.

Expanding Support for Veterans and Military Families Through Boot Campaign
During Military Appreciation Month in May, Kubota continued its partnership with Boot Campaign, a national nonprofit dedicated to honoring and restoring the lives of veterans and military families through individualized, life-improving care. Through a nationwide fundraising initiative, Kubota dealers and customers were encouraged to support the organization by making donations at participating dealerships or online and purchasing boots and co-branded merchandise through Boot Campaign. Kubota also committed to matching donations dollar for dollar, up to $50,000.

In 2026, the initiative generated approximately $160,000 in support, up from $100,000 in 2025. The increased support helps advance Boot Campaign’s mission to address the hidden wounds of war and provide personalized care for veterans and their families.

Kubota will continue working alongside Farmer Veteran Coalition and Boot Campaign in 2027, building on these efforts to expand opportunities to support veterans and military families.

For more information about Kubota’s veteran-focused initiatives, visit Kubota Cares. To learn more about Farmer Veteran Coalition, visit FarmVetCo.org, or visit BootCampaign.org for more information about Boot Campaign.

About Kubota Tractor Corporation
Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors up to 168 Gross hp, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products, and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com.

About Farmer Veteran Coalition
Based in Waco, Texas, Farmer Veteran Coalition’s mission is to assist service members and veterans transitioning out of military service into careers in the agriculture sector or assist them with starting their own farms or ranches. Established in 2009, FVC’s in-house programs include the Farmer Veteran Coalition Fellowship Fund small grant program, the nationally recognized Homegrown By Heroes label for veteran-grown products, and national and regional conferences. As the nation’s largest nonprofit assisting veterans and active-duty members of the U.S. Armed Forces embark on careers in agriculture, FVC works to develop a new generation of farmers and food leaders. This is done through expanding viable employment and career opportunities with support and collaboration of the farming and military communities. For more information, visit FarmVetCo.org or follow the organization on Facebook and Instagram at @FarmerVeteranCoalition and on YouTube at youtube.com/@farmvetcoalition/videos.

About Boot Campaign
Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of veterans and military families through individualized, life-improving care. Accredited by the Better Business Bureau and with a Platinum rating from Candid and Four-Star rating from Charity Navigator, on average 87% of funds raised by Boot Campaign go directly to its mission-driven programs. To learn more, visit BootCampaign.org and follow the organization on Facebook, X or Instagram using the handle @bootcampaign.